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The Bluebird Wholesale Program

Become a Friend of Bluebird

 

Who We Are
We are a coffee roastery on the Southern tip of Africa (Howick, South Africa ) with customers in over 50 countries. Our coffees are roasted with care by our expert team. All specialty grade, all quality controlled consistently by our taltented team.

Sourcing & Offering
We are fortunate to buy coffee from some of the worlds leading producers. A few of whom are Volcan Azul (Costa Rica), Los Pirineos (El Salvador), Finca Soledad (Ecuador), Janson Coffee and Franceschi Coffee (Panama), Inmaculada Coffee Farms and La Palma Y El Tucan(Colombia) and El Socorro(Guatemala). In Africa, we work with Cooperatives and single estate farms in Kenya, Burundi, Rwanda and Ethiopia, including Gesha Village, Migoti Coffee and Muraho Coffee. 

Impact & Presence
From our quality obsessed roastery we ship coffee to all corners of the globe. Through our work with excellent cafe owners and subscription programs, we are fortunate to have an ever increasing and far reaching impact in this industry we love.

Locally, find us at some of your favourite cafes in major cities, Johannesburg, Bloemfontein, Durban etc. 

Logistics

We dispatch Monday – Friday (closed weekends & public holidays). For international orders, FedEx collects every afternoon.

Meet Your Coffee Team

Our Coffees

We have three blends and a rotating menu of single origin coffees. We roast and blend these coffees with our wholesale partners in mind. Find more information on our three blends below, we ship from our webstore daily so feel free to place an order to taste these coffees before you decide.

We roast for flavour, with a key focus to flavour clarity and highlighted complexity. We roast our coffees in a 15kg batch drum roaster from Genio and our special releases on a Stronghold S7X Pro, this roasting machine is one of the most advanced and sought after machines and maintains the high quality standards we have internally set.

House Blends

Single Origins

Special Releases

Please fill in the form below and we will get back to you with a solution for your business!

To avoid frustration for us as well as you, please see below the list of businesses we do not supply with wholesale coffee:

– online resellers

– home coffee solutions (please see our subscription options for preferable pricing on consistent orders)

– retail stores

– white-label coffee

-distributors

*For international enquiries:

We work with FedEx, giving 7- 10 days as min expected turnaround rate, the arrival date always depending on customs clearance. To learn more about us, the business and the people that work in it,  see our YouTube channel & Instagram [ Bluebird Coffee Roastery]. Our podcast channel [Coffee Made Me Do It], available on all podcast platforms.

About Us

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Contact Us

Terms and Conditions

FAQs

Café WhatsApp: 078 009 6906.

Roastery WhatsApp: 082 306 1935.

© 2022 Bluebird Coffee Roastery

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Dario

Founder, Head Roaster and Green Buyer

Dario founded Bluebird in 2019. With an existing curiosity around brand building, coupled with his fascination with roasting, he started Bluebird as an exercise of fun and passion. He quickly had to move out of his garage and into a commercial space in 2020, before developing a fully custom roastery building in 2022, which is our current HQ. Dario's philosophies around relationship, quality and sustainability (environmental and beyond) have become the grounding principles of Bluebird. Dario still roasts every batch of Single Origin and Special Release coffee.

Luhle

Wholesale Manager and Head of Education

Luhle heads up our Wholesale Program and is the touchpoint for our customers. His experience as the Head of Education allows him to help and guide all our customers to get the most out of their coffee. Luhle is driven by his passion for sharing knowledge. Luhle also competes in the annual South African Barista Championships where he is given a platform to share his love for coffee and the bright future coffee has in South Africa.

Fanie

Head of Production

Fanie is our head of production and roasts all of our blends. Fanie is a seasoned barista competitor and coffee professional. His passion for flavour, coupled with his fascination with technology, makes him a key part of our coffee program as he continues bring to innovation and improvement. Fanie roasts and ships coffee 5 days a week, making sure that your orders are shipped as soon as possible and reaches your business quickly.

Katie

Creative Director

Katie is our Creative Director, responsible for content creation and brand communication. Our website, social media and brand identity are headed up and maintained by Katie. She is also a writer for The Coffee Magazine and writes for our blog. Transparency and education are key parts of our philosophy, and we believe the best way to maintain those is through content creation and public access to information about our coffee. Katie ensures that we are always communicating, always sharing and always inclusive.

House blends

Roasted to standard through our in-house developed roast profiles and techniques, these incredible blends will suit the coffee drinker who is looking for consistency and a traditionally sweet and comforting cup month-over-month. The blends are roasted for espresso, and delivers great results from the bean-to-cup machine at home to the professional-grade machine in cafés.

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