Commercial vs Specialty

Commercial coffee is mass farmed, mass produced, mass roasted and mass sold. It is everywhere. Cafe espresso blends, your well known dark roasted Italian brands, your office, your instant coffee… everywhere!

If you’re new to the world of specialty coffee, you may never have even tasted it!

What is specialty coffee? Great question. 

Specialty coffee is about care and attention to detail from farm to cup. However from an unrosted, green coffee perspective, there are certain technical requirements a coffee will have to fulfil in order to be regarded as specialty:

  • Arabica coffee is graded on its flavour, aroma, mouth feel, balance, sweetness and acidity by qualified Q-graders on a 100 point scale. Specialty coffee must score over 80 points. Meanings its super YUM!
  • The green coffee must also be free of defects. Nobody wants a stinker in their morning brew, trust me!

Why we do specialty only

We have made the decision to purchase, roast and sell specialty coffee only. There are two simple reasons for this choice:

  • Firstly, specialty coffee is flipping delicious and our customers deserve delicious! Yes I’m talking to you. 
  • Secondly, with commodity coffee prices as low as they were in the 1980’s, it’s logical that not enough money is making it back to the people farming and producing our coffee. We are either fuelling the problem or funding the solution. 

As a business based in Durban, South Africa, we are excited to have the opportunity to make a difference in the lives of farmers and customers all over the world. Join us as we get excited to pay more for our coffees – what a concept!

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